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With more and more people choosing to create their own small businesses, you need to be creative in the way you approach prospective customers. Custom postcards can be a great way to get your product or service in front of people. Here are a few reasons you may want to consider these as an essential sales tool.

Direct mailing pieces have been proven to open doors, provided they have some sort of a “hook” that catches the eye of the consumer. These have the advantage over fliers that are mailed in standard business envelopes, in that you have two sides that are easily accessible and readable at a glance. There is no need to open something, no need to wade through a lot of verbiage to get down to the bottom line of what you can do for the customer. Creatively done they get your message across quickly, precisely, and without much effort required on the part of your prospective client.

They also have the advantage of being easy to keep in view, for later reference. The card can easily be placed in the corner of a desk blotter, appended to a bulletin board, or taped near the telephone. This is in contrast to bulkier mailing pieces that may be retained, but will most likely find their way into a file somewhere. Out of sight can often mean out of mind as well. These are more likely to be kept within plain view, which means your prospective client will see your name more often.

From the financial point of view, they are one of the most cost effective means of promoting your business today. The promise of advertising on the Internet has been compromised somewhat by the abundance of spam that all too many of us receive daily, and have to use programs to filter out. Even legitimate companies that were using electronic correspondence as a way to reach prospective clients tend to limit their use of the medium these days. These are less costly to produce and certainly cost less to mail. This minimum investment, when sent to a targeted audience, can yield a number of steady clients with very little initial investment on your part.

Of course, even the best sales collateral in the world will do nothing for your business if potential clients do not have the ability to speak with a live person. When designing the layout, always make sure to include contact information. The name of an individual, a phone number, and an email address would be considered essential these days. If your targeted mailing campaign allows, you may want to schedule phone call follow-ups to your mailing piece for within a week after the mailing is complete. Often this will allow you to reach people and discuss the advantages your company has to offer while the mailing is still fresh in the minds of prospects.

Custom postcards are an old idea whose time has come around once more. For more information, check with your local printer and see what ideas they may have that would enhance your sales effort.

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